W

Crédit du Nord

Following your lucky star

The new layout of Crédit du Nord’s agencies truly promotes a new customer experience. The layout was designed by W to meet the need to develop an innovative brand identity and vocabulary. From the front, this new design can be seen through a series of window decals based on a multifaceted graphic, inspired by the brand’s signature star. The new brand language also serves as a guideline in choosing the other design elements, such as furniture and materials. This design vocabulary is based on a new spin on the brand’s star and blue colour. It is a way to premiumize codes through attention to detail and quality in the treatment of spaces. These new developments are also intended to highlight the new digital services available to customers, and to change reception through a phygital model, seamlessly integrating digital technology throughout the customer experience.

What: Merchandising, architectural concept When: 2016

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