How can we reconnect with Flunch’s long-term vision to “make it easier to eat healthy” and always surpass customer expectations, in a fast-food market that is ultra-competitive and constantly being reinvented? W is helping this pioneering brand in self-service to completely transform the chain—from revitalising historic restaurant locations to creating innovative new formats.

The latest addition is Flunch Café, a format which only offers snack options at affordable prices. The concept focuses on fresh food in a feel-good, upbeat atmosphere, allowing Flunch to stay one step ahead in the market and modernise its brand image. The rollout is underway and new formats are being studied…

What: Naming, visual identity, merchandising, architectural concept Year: 2017

Back to top