To further develop and support the brand in its transformation, W is working to create innovative new formats. The latest is La Poste Travel, is a format intended for travellers and high-traffic areas (airports, train stations, etc.). In addition to traditional postal services, customers will be able to discover new services and bespoke offers—such as co-working spaces for professionals on the go, personalised postcard printing terminals, connected bars and lounges, and a wider range of connected devices and accessories for mobile phones. Other formats are being developed to further modernise the postal network.
What: Merchandising, architectural concept When: Since 2011