La Poste Travel

Towards a new multi-format strategy

To further develop and support the brand in its transformation, W is working to create innovative new formats. The latest is La Poste Travel, is a format intended for travellers and high-traffic areas (airports, train stations, etc.). In addition to traditional postal services, customers will be able to discover new services and bespoke offers—such as co-working spaces for professionals on the go, personalised postcard printing terminals, connected bars and lounges, and a wider range of connected devices and accessories for mobile phones. Other formats are being developed to further modernise the postal network.

What: Merchandising, architectural concept When: Since 2011

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